Problem/Starting Point:

Having yet to achieve the types of success that had been achieved in Europe over the last 30+ years within the company, WDHB was interested in expanding to new markets. After WDHB was convinced in the value of my mission, the decision was made to focus my efforts in Asia.

Process & Solutions:

- Designing interview process
- Researching & contacting interesting profiles
- Conducting interviews & recording thoughts
- Accumulating & analysing user data
- Synthesis of information
- Visual presentation/communication