Problem/Starting Point:

A client with a working ecommerce website generating 10s of thousands of euros in sales every year offline needed a team of experts to understand why the website wasn't generating sales, and to fix the problem.

Process & Solutions:

- Audit UX using best practices, Google Analytics, Hotjar

- UX Design; redesigning the checkout expérience

- UI Design; designing prototypes, buttons/hover states, etc.