Aligning on a New Vision for the Future
Virtual Events
Present for more than 30 years, TF1 is the first and the oldest French national general-interest television channel. TF1 now has nearly 3,700 employees in France, and the Group had a turnover of 2.3 billion euros in 2019. TF1 is present across the entire value chain, Production, Broadcast, and Digital, giving the Group the ability to create and innovate on a daily basis.
Problem/Starting Point:
The media landscape in which the TF1 Group operates in has experienced immense change in recent years, from the development of new media platforms, to new business models, to new ways of producing media texts. However, for years TF1 has invested heavily in education & training of their employees as well as key innovation programs that have kept them alive and thriving. One of such initiatives was an organization-wide reflection around the "raison d'être" or "reason for being" or "purpose" of the Group. Having been previously established by TF1's Executive Committee in a previous workshop, the Group's "raison d'être" was already clear at the time of my intervention - for my team and I, the idea was to create a means of diffusing what had been agreed upon by the Executive Committee in a way that would get key leaders on-board with the concept, and provide them the tools to continue to spread the word...
Process & Solutions:
After several iterations with a team of leaders from TF1's Learning & Devleopment department, several members of the team from WDHB and I were given the green light to deliver a series of 3 3-hour virtual workshops, each of which would accompany approximately 25 participants representing key functions within TF1. Each workshop would begin with an introduction from the CEO, followed by a clear presentation of the series of reflections that led the Executive Committee to reach the new "raison d'être" of the Group. Following this, each group was accompanied through a series of brainstorming and idea-sharing sessions which occurred individually, in small teams, and with the whole group. At the end of the session, each participant would receive an "operationalisation kit" which featured key ideas and references from our session together as well as multiple tools and methods to enable participants to run similar workshops on their own with their respective teams. My responsibilities on this project included designing the overall structure and flow of the workshops, building the content featured on the virtual whiteboard (Miro) used during the workshops, creating a tutorial video and facilitating an introduction and practice activity for productive use of Miro, and managing all communications aspects during the session (video conference, breakout rooms, interactive questionnaires, etc.).
