Sofren is an international consulting company for engineering, management and industrial strategy specialising in issues relating to the Energy, Industry and associated Infrastructure sectors, and with 3 types of project organizations: Turnkey research under the supervision of Sofren experts, work of research departments at Sofren sites, support of clients’ projects on an integrated platform, at their work sites

Problem/Starting Point:

"Raison d'être" literally means "reason for being," and in English it means about the same. Someone's raison d'être is the most important thing to them: Michael Jordan's raison d'être was basketball. Beethoven's raison d'être was music. A raison d'être motivates a person; it's their purpose. As is the case with many organizations in a world that is constantly evolving and at an increasingly fast pace, the Sofren Group felt a sense of urgency to change their old ways and adopt new mindsets that could fuel their ambitious objectives. But before getting ahead of themselves, the group felt it necessary to reconsider their purpose in this world in the first place, their "raison d'être"...

Process & Solutions:

During the Covid-19 lockdown, without the possibility of convening in-person, Sofren opted to give 20 leaders the opportunity to brainstorm together around the group's "raison d'être" during 4 separate 90 minute-long virtual workshops. My task on the project was to manage all technological aspects of the virtual event alongside a Senior Consultant from Saguez & Partners, an internationally acclaimed design and branding agency based in Paris. She prepared the content and general flow of the workshops, which I then used to design the virtual whiteboards (Miro) that participants would contribute to during the workshops. I also created a tutorial video and a practice virtual whiteboard for all participants to get acquainted and comfortable with the tool before the workshops to avoid down-time during our sessions together. During the workshops, I basically had the responsibility of right-hand man, providing assistance in communicating instructions during the workshops, leading the warm-ups and icebreakers, managing the transitions to breakout rooms, running interactive surveys, monitoring the sound when needed, and operating screen-sharing functions.

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